Emmerson is now Smarter Rent
Although our new branding will be obvious & the way we answer the phone has changed, we want to reassure you that we are committed to maintain the same principles that we inherited with such a great business. Our focus remains: the happiness of our team, clients, tenants and partners. We believe that these principles, aligned with our additional products, make us unique.
Join hundreds of clients already trusting us to take care of their future
Guests a month
We are experts with deep industry knowledge ready to protect your capital and get you thereturns you want.
We offer flexibility: It is up to you which style of management you need: do you want to mix and match the availability of your property to enable you to use it sometimes or just walk away? If you choose to rent your property unfurnished to long term guests you can expect between 4-5% return. However, if you would rather we help furnish andset up your accommodation for you, we can help manage your property as a serviced accommodation, you can expect a higher returnof about 8-10%.
Working with our really experienced team, ourclients have more choice as to what to do with their property. Obsessive about looking after people and having an excellent working experience, married to really good old school service, Smarter Rent really care about maximising our clients’ income. You can walk away at any time, no tie in contracts, we only make money whilst we maintain our relationship.
How we work
We offer long term, short/mid-term (serviced accommodation) , holiday home management services. We also offer Rent Guarantee (fixed return for up to 3 years).
We have incredibly smart booking systems & pricing algorithms. We constantly scan the market and adjust to optimise income. We achieve 95% occupancy, 5* reviews from guests and, on average 50-100% more rental income.
We are an independent & owner managed. Our team is very experienced: we have over 50 years of property experience between us (our staff are all proper grown-ups). We believe in great service, for guests & clients. We have in-house teams of dedicated management; housekeepers; maintenance staff; stylists; content writers; photographers. We arrange everything for you.
No jargon, no egos and no high-pressure sales tactics. Just honest advice.
Whether you are a seasoned pro who’s grown tired of the thrill of the chase; a time poor investor who just wants to get things done or an excited newbie (like most of our clients) who can’t wait to get some advice: BTLH will help you find the perfect property to add to your portfolio. We will always find you the best possible property for your budget and future aspirations.
Meet the team
We simply love what we do and do it with passion, but we also have a great work life balance.You'll find no jargon here. No Egos. No high-pressure sales tactics. Just simple & honest advice.
Can I visit my properties?
Of course – but only if you want to! It’s entirely up to you whether you want to come out and choose the property/properties or if you would like us to do this entirely on your behalf. Once the property has been purchased and tenants have moved in, we conduct regular inspections, ensuring your property is well maintained.
Why should I use your service?
Ultimately we take the grunt work and hassle out of investing in property. Most people who would like to invest in property don’t know where to start – where to buy, what a good investment looks like, whether to buy new build or pre-occupied etc. – or if they do, quickly become overwhelmed by the sheer volume of information and conflicting opinions about it all…resulting in diminished confidence that they’re making the best decision possible, often opting to do nothing ‘for the time being’….a cycle which can go on for years, ultimately taking you further away from your future financial goals. Unlike real estate agents who represent sellers, we work to source the best properties in the best areas, to negotiate the best deal for investors like you. We research rental yields and growth potential – and once you have purchased the property we manage the rental aspect of it, covering void periods and the cost of maintenance so you don’t have to!
How safe is my money?
When you purchase the property it is done so under your name (or your company name) and the funds needed to purchase the property are sent to your solicitor; if you decide to sell at a later date the proceeds are again paid to you via your solicitor. The funds for purchase or sale do not pass through our bank accounts. You pay to us the sourcing fee of £2,500 to find the property/properties and we collect the rental income from tenants and make monthly payments to you for both your mortgage repayments and your return.
Do you charge a fee for your service?
Yes, we charge a flat one-off fee of £2,500 (+VAT) per property you purchase. 50% is payable when we agree to work together and start the property search with the balance payable on completion. It is important that you talk to a mortgage broker in advance and qualify your ability to raise a 75% Buy To Let mortgage. We would suggest that this is done before the property search begins so that we are confident in knowing the finances will be secured at the time an offer is made. Equally, we suggest that advice is taken from an accountant on the best way to structure the purchase, many clients will look to purchase under a company name which has tax advantages. We work closely with mortgage brokers and tax specialists that can offer independent advice.
Will I get a mortgage?
Yes, you and the property you intend to purchase must qualify for a 75% Buy-to-Let mortgage. The leveraging effect of buying a property with a mortgage means you make a greater rental and capital growth return. We look for properties that offer high yields so that the rental income is significantly higher than the mortgage repayments – allowing you to make money off the borrowed money as well as the money you’ve invested. The interest rates vary depending on the product you pick. Many of our clients are buying under Limited Company names which are often more expensive but may allow you tax benefits on the income. It’s important to talk to an independent tax specialist – though we are happy to arrange an introduction for you too. We work with specialist mortgage brokers, tax specialists and solicitors that help set up the purchase in the best structure for you.
What are the regulatory requirements?
We work closely with mortgage brokers and tax specialists that specialise in property investment who can help you structure the purchase in the most efficient way. We are a member of the National Landlords Association and follow all the regulatory requirements. We ensure that: – Tenants deposits are registered with a government backed tenancy deposit scheme – Tenants are provided with Gas Safety Certificates – Rents are received into segregated client accounts – EPC’s (Energy Performance Certificates – Smoke and Carbon Monoxide alarms – Tenants have the right to reside in UK
Want to find out more?
Why not let us know what you are imagining as a future landlord and we can guide you, using years of experience successfully advising hundreds of clients, to your best possible purchase. A ten-minute chat will give you a good sense of what is possible today’s market in the world of serviced accommodation, rent guarantees, medium lets and ASTAs. We’d love to help!