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We’ve changed what it means
to rent a home

Everyone deserves a home. Somewhere to come back to and just be. Somewhere to start. To live life, and to flourish. That’s why we put our clients at the heart of everything we do.

We started Smarter Rent to better advise investors on property puchases.

Adrian & Alex, Smarter Rent Co-Founders

We quickly realised that a reliable investment needs to start with renters: understanding deeply what matters to them and creating homes and a service that actually caters to their needs. By taking this approach, we're able to fix an industry where renters are often seen as a commodity and investors accept low yields.

- Adrian & Alex, Smarter Rent Co-Founders

Our story

Since 2018, we’ve been working non-stop to create a service that’s designed better, thinks smarter and works harder. All to create positive change in an industry where renters are too often forgotten about. Today, our talented team is based out of our office in Richmond, a space we’re proud to call home - and where all our great ideas happen.

Smarter Rent employee sat at computer

Our drive

Unlike the rest of the industry, our renters are our clients. So far, we’ve helped over 2,000 of them find an exceptional rental property that doesn’t compromise on quality. This comes from our mission to create beautiful homes where everyone is comfortable to be, and our vision for a world where homes unlock our greatest possibilities.

Our belief

Our founding belief is that everyone has the right to a comfortable home that unlocks their greatest possibilities.
This is what we built our business on and has the backing of our community of clients, owners and investors. They’re all on this journey with us and are passionate about being part of the change.

Smarter Rent office

We are better together

As a team, we have each other’s backs and we put egos aside to win - and lose - together.

We are curious

Leading with empathy, we ask questions and dig beneath the surface to understand ‘why’.

We are smarter

We think smarter, take intelligent risks and know that challenges are problems to be solved.

We are genuine

We operate with integrity, sticking to our word, owning our mistakes and never cutting corners.

We are positive

Our can-do attitude empowers everyone we work with to think big, be bold and live fully.

We obsess

The client experience is at the centre of everything we do and we work hard to earn their trust.

Ask us anything

Fill in your details and we’ll be in touch.

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Smarter Rent team

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LATEST INSIGHTS

Highlights, features and conversations

Explore

Renter story: from renovation nightmare to luxe living

The rental market around here is a bit bonkers and we couldn’t find any short lets.

John Smith • 5 Feb 2023
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Smarter Rent vs the traditional lettings agency: making the right choice for you

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The hassle-free way to a smarter buy to let investment: how our process works

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Smarter Rent crowned Best Small Business at the Richmond Chamber of Commerce Business Awards

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Meet Melinda, the part-time landlord earning thousands each month

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Renter story: emigrating to the UK and needing a home

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Read A step-by-step guide to becoming a landlord in the UK

A step-by-step guide to becoming a landlord in the UK

Adrian Sutherland • Jan 25, 2023
Read Renter story: from renovation nightmare to luxe living

Renter story: from renovation nightmare to luxe living

Robyn Weatherley • Feb 14, 2023